Go back to Roadmap

Level 4: Building Brand Awareness

82 % of people click on results from brands they are familiar with

Get noticed and differentiate your brand

Brand awareness plays a crucial role in shaping consumer perceptions, driving customer engagement and loyalty, and ultimately contributing to the success and growth of a business. Evaluate your ability to build your brand, share your brand values with your target audience on all relevant channels, and stand out from the competition.

Competency Level

Key Skills Evaluated

Number 1
Brand identity & guidelines
Number 2
Brand presence
Brand positioning
Content marketing
Brand assets management
Time To Complete
10 minutes

Unlock your marketing potential with your own virtual marketing consultant

DxPathfinder is an online marketing assessment & diagnostic platform providing SME marketers with personalized improvement plans

find solutions to PROBLEMS

Diagnose issues and drill-down to find the root cause and solution and reduce effort wasted on trial-and-error tactics


DxPathfinder is optimized for your convenience - access anytime from anywhere

Save valuable time

Reduce the time needed to search for issues, solutions, and detailed improvement steps

4 Easy Steps to Personalized Recommendations

Start the assessment at any level in the Marketing Excellence Roadmap and DxPathfinder will drill up / down to find the most important competencies & skills for you to develop next and provide detailed improvement instructions.

Number 1

Select starting point

Start at the beginning to progressively develop skills or select a specific pain you would like to resolve

Number 2

answer questions

Designed to evaluate key skills, competencies, and identify issue root cause in a highly effecient way

See what to improve

Performance analysis reveals competency and skill strengths and wear to concentrate improvement effort

See How to improve

Received detailed improvement instructions for the 5 most critical skills to develop  

What users say

Quite easy and straightforward.  Great for companies that want answers fast, with limited effort and cost. 
Jan Strauven
The assessment made us questions areas not considered before and helped us build consensus on where we are and priorities.  
Analeen Vens
DxPathfinder is a powerful tool  providing valuable insights to identify bottlenecks and optimize marketing activities.
Esra Küçükyalçın
Very useful with questions that are relevant and insightful. The results are clear and easy to understand. Nice user experience.
Koen Lenssens
DxPathfinder is an effective and practical platform that allows you to do a quick 360 degree analysis of essential marketing capabilities.
Pascal Varomme
I found it a great platform to assess the capabilities, I did it very quickly and it flashed lights in some areas that I had never given a thought about.
Korhan Dulge
The platform is quite interesting. I did the assessment and it was very comprehensive and satisfying.  It is a good solution for anyone in need of a quick status check.
Suha Selcuk
Love this - so easy to get results in 15 minutes. Super easy, clear, visually appealing and clear results. This is very executive friendly.
Tim Sheridan profile
Tim Sheridan
It is really good. I like it, especially for the companies starting their digital transformation or wanting a mid-transition checkup and course validation / correction.
Suhan Sencer
Knowing where you are weak is often not the challenge - it is knowing how to improve. The improvement tips were very helpful.
Serge Beser profile
Serge Beser

What Does it take?

Small inputs are magnified into big impact

no money

Diagnostic and improvement guides are free

15 minutes of time

To respond to questions designed to reveal performance

no preparation

Even perform the diagnostic during a coffee break

Start Your Journey Today

Can it be both fast, easy, AND effective?

Normally no. Now it is with the collective experience of experts encapsulated into a structured framework, and advanced analytics.


Brings a collection of knowledge and best practice


Developed for small enterprises it provides consistency and structure

advanced technology

Cloud & AI technology brings it all together

Collaboration platform supported by a community of digital experts

Digital domain experts collaborate to  develop assessment based on best practice.  You benefit from the community experience in a simple and effective manner.

Build confidence with best practice digital assessment & recommendations

Validate current plans and be sure you are working on the right things.  DxPathfinder assesses your digital capabilities against best practice and delivers a prioritized list of 5 improvements for each business function.

Get Confirmation

Ensure your plan doesn't have gaps

Is my current plan good?  Plans need constant evaluation to remain viable.

Get Focus

Focus on the critical few

Am I doing too little or too much? Recommendations are evaluated against complexity, payback, and impact.

Measure Progress

Periodic assessments reveal progress

Are we getting better?  Forward momentum build organization support for change.

Frequently Asked Questions

How long does a DxPathfinder assessment take to complete?

On average the full assessment takes 10 minutes for each selected topic to complete from start to finish. We recommend you to set aside the time and complete each function in one go, but you can always resume it at a later time if you get interrupted.

Should I worry about privacy?

No! Your data is yours. We won’t share your personal data with anyone without your explicit prior consent. Company profiles and diagnostic responses and results are used for analytical purposes but only anonymously. In other words analytics are performed without any reference to company name. The company name provided is used solely to generate results reports that are only sent to the consultation owner.

Is DxPathfinder a free service?

Absolutely. DxPathfinder is new service and we are collecting market and user feedback. During this beta period the service is free. Of course we need to make money at some stage however our intent is to keep the core online marketing improvement service free.

Is DxPathfinder a substitute for a consultant?

That depends on your performance. It will tell you if you need one, and if so, specifically where saving you a lot of time and money.


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.