Customer profiling and segmentation is a common weakness identified by the marketing assessment. It involves understanding and grouping customers based on their needs, preferences, and behaviors. It helps in targeted marketing and personalizing customer experience, leading to increased revenue, customer satisfaction and loyalty.
Lead management and automation are essential for any business to grow and succeed. A successful strategy requires identifying pain points, understanding potential gains, and taking practical steps. With the right strategy, you can increase efficiency, prioritize leads, and drive revenue growth.
Poor campaign designs and implementation lead to missed opportunities, decreased brand visibility, low ROI, poor engagement, and wasted resources. Paying attention to campaign management will not only accelerate your lead creation but also consolidate your brand position among the competitors.
Apply agile software development principles to digital transformation to increase flexibility and accelerated time to value.
Digital transformation is complex. Big long-term plans often lead to analysis paralysis.
Data is growing exponentially and harnessing its power delivers many business benefits.
Without consensus on the problem to solve and resistance to any change is natural. You need consensus to make progress.
Reduce change resistance and accelerate digital transformation progress with increased improvement targeting and consensus.
Are your digital capabilities as good (or bad) as you think? Knowing current performance is the first step to improving.
A digital capability assessment gives an understanding of the organization's digital capabilities, strengths and weaknesses and provides guidance for improvement and investment prioritization.
Building strategic finance capabilities on top of highly automated transactional finance operations is a big concern of finance leaders based on analysis of anonymized results of assessments.
Reducing sales administration is a big concern of sales leaders based on analysis of anonymized results of assessments. This article describes symptoms you need to reduce admin and steps on how to improve.
Sales opportunity management is the process of identifying, tracking, and managing potential sales opportunities throughout the sales pipeline. This is a frequent weakness discovered by the DxPathfinder Sales Assessment.
A product owner is essential to effective agile project delivery. They ensure communication and feedback Is translated into value optimized delivery of user centric features. When they are not sufficiently engaged the efforts of the entire team are jeopardized.
Developing an innovation culture is a top DxPathfinder recommendation. A culture that suppresses innovation and creativity risks employee disengagement short-term and loss of competitiveness longer-term. Discussed are: benefits, challenges, and steps to take.
Having digital tools is not enough for a company to succeed in the digital economy. To be successful, companies need to develop digital capabilities, including skills, knowledge, a willingness to experiment, data analysis abilities, and a digital strategy.