Gain More Customers with improved

Brand Awareness
Customer Targeting
Channel Selection
Lead Generation
ROI Measurement

Diagnose issues & receive personalized improvement recommendations

Reduce trial-and-error tactics and focus your limited resources on attracting, engaging, and retaining more customers

Modern Marketing Is Complex

New channels, tools and technologies
More noise making it harder to stand out
Increasing customer expectations of a unique experience
For SMEs, without an army of experts, knowing what to do feels like shooting in the dark


of SME marketers lack personnel, time, and/or expertise


of SME marketers struggle with generating enough leads


of SME marketers struggle with converting leads into customers

Feel Like A One Man Band?

with Limited time

Running the operation doesn't leave time for improving

with Limited resources

Team and financial resources are occupied keeping the lights on

Without teams of specialists

Diagnosing issues and finding solutions is hit or miss

Unlock your marketing potential with your own virtual marketing consultant

DxPathfinder is an online marketing consultant for Small/Medium-sized Businesses (SMB /SME)

find solutions to PROBLEMS

Diagnose issues and drill-down to find the root cause and solution and reduce effort wasted on trial-and-error tactics


DxPathfinder is optimized for your convenience - access anytime from anywhere

Save valuable time

Reduce the time needed to search for issues, solutions, and detailed improvement steps

4 Easy Steps to Personalized Recommendations

Start the journey at any level in the Marketing Excellence Roadmap and DxPathfinder will drill up / down to find the most important competencies & skills for you to develop next and provide detailed improvement instructions.

Number 1

Select starting point

Start at the beginning to progressively develop skills or select a specific pain you would like to resolve

Number 2

answer questions

Designed to evaluate key skills, competencies, and identify issue root cause in a highly efficient way

See what to improve

Performance analysis reveals competency and skill strengths and where to concentrate improvement effort

See How to improve

Received detailed improvement instructions for the 5 most critical skills to improve

What do you want to improve?

What users say

Quite easy and straightforward.  Great for companies that want answers fast, with limited effort and cost. 
Jan Strauven
The assessment made us questions areas not considered before and helped us build consensus on where we are and priorities.  
Analeen Vens
DxPathfinder is a powerful tool  providing valuable insights to identify bottlenecks and optimize marketing activities.
Esra Küçükyalçın
DxPathfinder is an effective and practical platform that allows you to do a quick 360 degree analysis of essential marketing capabilities.
Pascal Varomme
Very useful with questions that are relevant and insightful. The results are clear and easy to understand. Nice user experience.
Koen Lenssens
I found it a great platform to assess the capabilities, I did it very quickly and it flashed lights in some areas that I had never given a thought about.
Korhan Dulge
The platform is quite interesting. I did the assessment and it was very comprehensive and satisfying.  It is a good solution for anyone in need of a quick status check.
Suha Selcuk
Love this - so easy to get results in 15 minutes. Super easy, clear, visually appealing and clear results. This is very executive friendly.
Tim Sheridan profile
Tim Sheridan
It is really good. I like it, especially for the companies starting their digital transformation or wanting a mid-transition checkup and course validation / correction.
Suhan Sencer
Knowing where you are weak is often not the challenge - it is knowing how to improve. The improvement tips were very helpful.
Serge Beser profile
Serge Beser

Too Busy To Improve?  Not Anymore!

Direct & efficient way to identify improvement opportunities

Get Focus

Reduce trial-and-error tactics and focus limited resources on marketing improvements

save time

Self diagnosing issues with Dr. Google and Youtube

save effort

Step-by-step improvement guides make the improvement journey easy

Start Your Journey Today

Marketing Excellence Roadmap

Describes Essential Competence Levels For SME Marketing


Define critical marketing competencies


Needed to master competency levels

SME focused

Developed for constrained marketing teams

What Does it take?

Small inputs are magnified into big impact

no money

Solution search and improvement guides are free

15 minutes of time

To respond to questions designed to reveal performance

no preparation

Even discover solutions during a coffee break

Receive a personalized improvement guide

Your virtual marketing consultant delivers performance analysis and a detailed improvement guide for skills that need improvement

root cause analysis

Drills down to identify the root cause of issues which are frequently not where you are looking

where to focus

With limited resources you can't waste time and effort solving the wrong problems in the wrong sequence


Provide clear and specific guidance to improve efficiency, reduce errors, and minimize wasted time and effort

Can it be both fast, easy, AND effective?

Normally no. Now it is with the collective experience of experts encapsulated into a structured framework, and advanced analytics.


Brings a collection of knowledge and best practice


Provides consistency and an improvement path

advanced technology

Cloud & AI technology brings it all together

Collaboration platform supported by a community of digital experts

Digital marketing experts collaborated to develop the marketing improvement platform based on best practice.  You benefit from the community experience in a simple and effective manner.

Get Direction When And Where You Need It

When you just need a push in the right direction and don't need a consultant

on demand

Your own personal virtual consultant available when you need it

targeted assistance

Identify and solve specific issues without searching for a specialist

improvement instructions

Improvement instructions guide and build your skills in a consistent way

Explore Common Pain Points

Don't feel like doing it alone? We can help.

Sometimes even with instructions it helps to have assistance to accelerate progress and avoid mistakes

aligned with improvement guides

Assistance with improvement guide implementation and skill development

highly efficient & affordable

Focused on discrete skill development and offered on a short-term subscription basis

Specialists on demand

And when assistance following the improvement guides is not enough, we have specialist available to dig deeper

Used by employees at

Frequently Asked Questions

How long does a DxPathfinder assessment take to complete?

On average the full assessment takes 10 minutes for each selected topic to complete from start to finish. We recommend you to set aside the time and complete each function in one go, but you can always resume it at a later time if you get interrupted.

Should I worry about privacy?

No! Your data is yours. We won’t share your personal data with anyone without your explicit prior consent. Company profiles and diagnostic responses and results are used for analytical purposes but only anonymously. In other words analytics are performed without any reference to company name. The company name provided is used solely to generate results reports that are only sent to the consultation owner.

Is DxPathfinder a free service?

Absolutely. DxPathfinder is new service and we are collecting market and user feedback. During this beta period the service is free. Of course we need to make money at some stage however our intent is to keep the core online marketing improvement service free.

Is DxPathfinder a substitute for a consultant?

That depends on your performance. It will tell you if you need one, and if so, specifically where saving you a lot of time and money.

Start Improving Today


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